05.09.08 £20,000 free fuel causes chaos
A clever marketing ploy by a computer games company has lead to queues and chaos as motorists attempt to get their hands on free fuel.
The Last Stop garage on Stapleton Hall Road, Finsbury Park, London, had seen over 150 customers keen to get their share of free fuel by 7.30am. Drivers have been queuing out of the station and up the street for their turn to fill up with up to £40 worth of petrol.
The giveaway is part of a promotion by Electronic Games for a new game, Mercenaries 2: World in Flames. Instead of putting a tab behind the bar at a flashy launch party the company has taken over the north London petrol station and pledged to give away £20,000 worth of fuel instead.
Although many drivers happily took advantage of the promotion, other motorists beeped their horns as they were caught up in the ensuing traffic, and residents in the area complained about traffic and noise.
Louise Marchant, from Electronic Arts, said the scenes of queuing mimicked aspects of the game. She explained: "It's set in Venezuela, you play a mercenary and fuel is used as a currency."
She denied the promotion was irresponsible, saying: "We've got security on hand to make sure that traffic is going one way. Petrol prices are very relevant at the moment so we are hoping to start everyone's weekend in a positive way."
Would free fuel encourage you to buy a computer game? Have you filled up for free at the Last Stop today? Or do you think it's an irresponsible gimmick? Let us know your thoughts by leaving a comment on the blog below.








Your Comments
Click here to add your comments
Lets have a decent blog. Like "Does gas4free (as advertised on petrolprices.com) actually work
It's time to end our addiction to oil and here's how we can do it:
A Twelve-Step Plan to End Oil Addiction (courtesy of The Oil Drum)
1. Stop deluding ourselves. The era of cheap, readily-available oil has ended. Prices may fluctuate, but the underlying trend is up, up, up. We have to get used to using less.
2. Demand that politicians take the issue seriously. Make it an election issue. Don't take 'we've got everything under control' as an answer.
3. Stop building new roads. They're a monumental waste of money, time and effort. They encourage, rather than ease, congestion, and besides, the growth in car travel that's used to justify them isn't going to happen anyway.
4. Divert that money and effort into measures that address the challenges of oil depletion and climate change.
5. Make a major investment in public transport. It needs to be better, faster, more comfortable, more regular, and more predictable. It needs to cater for everyone, not just peak-hour commuters — though they need a better service as well.
6. Make a major investment in broadband internet to allow more people to work from home, and change tax and business practices that discourage working from home. The more car trips we can avoid, the better.
7. Electrify transport where possible. We should be electrifying commuter rail where it is not already electric and using light rail (trams) in the cities. On the other end of the scale, electric bikes and scooters can make a big difference in our cities. And electric cars show promise, though there's a lot of questions to be answered yet.
8. Don't use cars unless there's no alternative. Take the bus. Take the train. Switch to a scooter. Walk or cycle - both your wallet and your doctor will thank you.
9. Deal with other aspects of our oil dependence. Agriculture, for example, is highly dependent on oil. We're going to need to change the way we grow and distribute food. Let's get to work on that now, not wait until supermarket shelves start to empty.
10. Stockpile or manufacture vital products currently imported from overseas. When oil runs short, will that still be possible? Let's take stock now and work out what we may need to start stockpiling or making (again) in the UK.
11. Think local. Ending our oil addiction isn't just up to central government, though it can play its part. Communities can work together to make themselves more resilient. Join or start a Transition Towns group in your local area.
12. Accept reality. The age of cheap oil is over. It's not coming back. As individuals and as a nation, we have to adapt.
Peak oil, change the record ffs. Maybe get yourself a life. If you want to preach, go learn to be a vicar. We all know what your thoughts are. This discussion has absolutely nothing to do with the alleged peak oil theory (I'm not (and i'm sure others also are not) even interested in arguing over that so don't even bother) - you and your pals have already turned other blogs on this site in to an off-topic argument so i would suggest you keep this to those, or better still go start a forum elsewhere where you can discuss the end of the world theories with like-minded people. Brendan/admin, if you are watching, time to stop this blog from going off topic AGAIN, and remove the above post (2), it's not even nearly relevant to this discussion.