05.10.07 New government programme to tackle drink-driving introduced
Drink-driving has become a serious problem on British roads. Each year hundreds of unsuspecting pedestrians lose their lives due to the actions of inebriated motorists. In an attempt to deal with the situation Transport Secretary, Ruth Kelly, has launched a campaign which, it is hoped, will help combat this modern menace.
Kelly’s initiative, called THINK!, has been developed by Britain’s department of Transport (DfT) together with the Association of Chief Police Officers (ACPO). It is hoped that the programme will help educate motorists about the dangers of driving under the influence of alcohol. The campaign is aimed at young male motorists, who, according to recent surveys, are more likely to engage in DUI related offences than other drivers.
So what makes drink-driving so dangerous?
- Alcohol slows your reaction time – you need longer to respond to road obstructions, whether it be a pedestrian or a vehicle travelling in the opposite direction.
- Alcohol reduces your field of vision.
- It impairs your judgement, particularly when it comes to estimating speed and distance.
- You are more likely to take risks (and therefore endanger the lives of others) after you’ve had a few drinks.
In a statement to the media, Ruth Kelly highlighted the extent of Britain’s drink-driving problem: “Drink drivers are a danger to themselves and others and there is no place for them on our roads. Today's launch tackles this head-on by moving away from traditional shock tactics specifically to engage young men more fully. Moment of Doubt focuses on the shameful reality of being caught drink-driving and compellingly demonstrates how it will ruin your life, even if you are not involved in an accident as a result.”
The THINK! initiative is not the first such government plan to combat drink-driving. Several programs over the last 30 years have helped to significantly reduce the number of alcohol-related road deaths in Britain. In addition, the UK has some of the toughest penalties for offenders.
Intoxicated drivers face the prospect of licence suspension, stiff fines and criminal conviction placed on their records. These harsh penalties are designed to affect the lives of motorists both on and off the road. A suspended licence means that an offending driver must now rely on public transport to get from A to B. In addition, employers are often unwilling to hire people with criminal records.
However, some critics have argued that the THINK! program fails to deal with the central cause of this problem, namely irresponsible behaviour on the part of young men. Meredydd Hughes, South Yorkshire’s Chief Police Constable has this to say to those drivers who have adopted a careless attitude when it comes to drink-driving: "You don't have to be in an accident to be stopped by the police and breathalysed. That extra pint could mean you lose your license, are fined or go to prison."
Have you ever driven whilst intoxicated? Do you believe that current penalties for drink-driving are too weak?








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It would be a good idea if the problem was that the drunk drivers were oblivious to the dangers of driving drunk, they're not ... every drunken moron who gets in their car knows exactly what they are doing and exactly what might happen, they just don't care.
They need tougher punishments, perhaps we could throw them all in a car and let the family of the deceased crash it for them?
We should follow the majority consensus in Europe and lower the blood alcohol level threshold to approx 0.2 to 0.3 mg/ml (as opposed to the current 0.8mg/ml).
Personally, if you're caught drink driving over the limit, your licence should be revoked.
End of story. Enjoy using the bus from now on.