Esso has announced a significant transformation to their fuel loyalty scheme. From next year the company will end their partnership with Tesco Clubcard and, instead, are to team up with Nectar.
Not alone in the changes to fuel loyalty programmes, BP is cutting ties with the Nectar points scheme and is also to offer a different system for their customers. Drivers can expect the changes to take place from June 2019.
From June of next year, drivers who fill up at Esso-branded filling stations can earn Nectar points on their purchases. Esso Nectar will replace Esso’s partnership with Tesco Clubcard and will allow motorists the ability to accumulate Nectar points at Esso-branded stations when they make purchases in store, or through the Esso App.
While this will be good news for those who shop at Sainsbury’s or who already collect Nectar points from other partners, keen Tesco Clubcard collectors may not welcome this announcement.
BP is also making big changes, confirming they will withdraw from their Nectar partnership in 2019 and launch a brand-new loyalty programme for its UK retail business.
They haven’t said just what this new scheme is, but say the new BP programme will support a digital platform that will offer more engagement with customers on various levels and will allow consumers the chance to personalise their benefits with rewards on a broad variety of goods and services across their 1,200 forecourts.
BP is also growing and its retail network within the UK. Over the next twelve months, they plan to increase both the amount of M&S ‘Simply Food’ shops and ‘Wild Bean’ cafés. And with electric vehicles (EVs) on the rise, BP will add Chargemaster EV charging points to their arsenal.
In June of this year, BP announced they were buying the nation’s leading EV charging company, Chargemaster, to become the largest supplier of energy to low-carbon vehicles.
What the customer wants?
ExxonMobil is best known in the UK for their famous brands: Esso and Mobil. They’re one of the largest petrol retailers in the UK and serve around 800,000 customers every day of the year through their retail network of around 1,100 Esso-branded petrol stations.
David Chilton, Global Loyalty Programs Manager at ExxonMobil said:
“Our customers are our number one priority, so we’re very excited to be launching the Esso Nectar partnership,”. Mr Chilton said it will allow Esso to expand upon how they reward customers’ visits to Esso stations. “The launch of Esso Nectar will enable us to continue to develop our loyalty offer in step with our customer’s needs,” he added.
Managing Director of Nectar Loyalty Ltd at Sainsbury’s, James Moir announced:
“We’re pleased to be welcoming Esso on board the Nectar scheme as of next year.” The managing director explained that Nectar cardholders can later convert the rewards they earn on petrol or diesel into money off their grocery shop and hundreds of other Nectar offers.
BP has over 300 filling stations in the UK and 900 more BP-branded forecourts owned and run by independent dealers.
Nicola Grady-Smith, BP UK Retail Director/BP Oil UK Director said:
“We’ve listened to what our customers have been telling us.” She added that, for the last year, BP has been working on producing a compelling and worthwhile personalised offer.
Ms Grady-Smith said all of these developments serve the commitment BP has in offering its customers ‘convenient, differentiated and high-quality products and services throughout our retail business—now and into the future,’.
Points mean prizes
Drivers who want to continue to collect Tesco Clubcard points on their petrol or diesel can use Tesco filling stations in the same way those who wish to collect Nectar points on their fuel purchases can fill up at Sainsbury’s forecourts.
The cost of petrol and diesel from supermarkets is certain to be cheaper than from major oil brands, but many drivers prefer to buy from brands such as Esso and BP, as they believe it gives their cars better performance. This is an ongoing and controversial debate that there’s no space to cover in this article.
It’s not yet clear which Esso purchases will be eligible for Nectar point collection, as Esso haven’t yet released the full details of the offer, but they say they’re working to offer Nectar points on most Esso products such as fuel, shop purchases, and carwash services following the launch. Esso says they will announce further details closer to the launch time. Until then, customers will still be able to collect Tesco Clubcard points at Esso stations.
Are you a BP or Esso customer? How do you feel about the change to their loyalty programmes? Will this change affect which of the two brands you visit, to fill up your vehicle? Let us know in the comments.